2016 Chicago Writers Conference

How do you create the best buzz for your book? And when should you start? (Hint: It’s sooner than you may think.) One of Chicago’s (and the country’s) top literary publicists discusses the nuts and bolts of creating a unique platform for your author brand and your book; guidelines for navigating quickly changing social media; whether or not to hire an outside publicist (and questions to determine whether the investment—and the publicist—is right for you); and DIY tips to get you started.